German BGH judgement: End for Green Steel intransparency?
German BGH judgement: End for Green Steel intransparency?

28 June 2024 – Is this the end for Green Steel intransparency? In a groundbreaking judgement, the German Federal Court of Justice (BGH) recently put a stop to misleading advertising with labels such as “climate neutral”. Author of the EU Green Deal and former employee of Frans Timmermans starts a new job – with a European gas network operator of all companies.

German BGH judgement: End for green steel intransparency?

We have already been able to prove repeatedly that the EU steel industry has hardly saved a single gram of CO2 in production in recent years. By constantly coming up with new, colourful labels (blue, green, responsible) with the sole purpose of creating a lack of transparency regarding CO2 emissions, steel manufacturers have tried to distract from the fact that there is no real CO2 reduction – at least not in technical terms.

BGH: Those who advertise as climate-neutral must explain this in their advertising

A judgement by the German Federal Court of Justice (BGH) on 27 June 2024 has now put an end to this. Anyone who advertises with the term “climate neutral” must now explain exactly how this climate neutrality was achieved. This must be done directly in the advertising and may no longer go via detours, such as company websites. However, this judgement is not only intended to benefit end consumers, but will also become mandatory for the B2B sector.

Has the moment of truth arrived for green steel?

This is likely to seriously shake up the “Green Steel” concept and pose challenges for many manufacturers. For consumers, however, whether in industry or in the private sector, the judgement of the BGH finally brings more transparency and hopefully makes it clearer who has taken real measures to reduce CO2 emissions from steel and who is just trying to get out of the affair on the cheap with indulgence payments. Anything else is just misleading advertising and consumer deception.

Author of the EU Green Deal joins gas network operator

The fact that former employees of EU Commissioners like to join large corporations as consultants or lobbyists after their time in Brussels has always had a certain sour flavour.

However, when the main author of the European Green Deal and former high-ranking employee of ex-Commissioner Frans Timmermans (former Executive Vice President of the European Commission for the European Green Deal and European Commissioner for Climate Action) takes up a new job with a European gas network operator, this is legal, but feels completely wrong in the public perception.

Especially in view of the fact that Frans Timmermans was the driving force behind nuclear power and natural gas being categorised as sustainable by the EU in 2022.

You can find the full story here >>>

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